THE NEW MEDIA HAS BEEN PIVOTAL IN NEWS DELIVERY AND SHAPING THE PUBLIC OPINION IN THE SOCIETY

To begin with, I myself I'm a Blogger by profession currently  persuing A Bachelor's degree in Mass communication in Kabarak University, Kenya.The ever changing landscape of communication has really improved the delivery of news as compared to a few years back ago.This can be attributed to clever inventions and technology we are witnessing at the moment

The news we write is exceptionally significant and noble in keeping the myriad, heterogenous Audience across the globe informed and aware of what's happening in their daily lives through various Channels of communication i.e Print media( newspapers,magazines,journals, flyers), Electronic media( Radio,TV) and The emerging New media( Social media)

We dessiminate essential Information and facts of current events unfolding both internally and out of the country.The news reach the publics very fast because of the technological advancement of Media in the recent years.The portability of the new media has Astoundingly proved to be Time saving.

Progressively We have fully utilized and maximized the NEW MEDIA through creating awareness to the PUBLICS .

Additionally we have encompassed Public Relations strategists in communication as they play a key role in LOBBYING and Public Service Announcements in the community.

FInally our news has been pivotal in Shaping the PUBLIC OPINION of the PUBLICS about multiple issues and concerns in Our Ever Changing Modern Contemporary Society.

Lastly, we do not involve,write or comment in peer groups( LGBTQIA+) and peer community issues to avoid Gender Stereotyping and protect Brand Reputation and maintain a good image PR where we work for all irregardless of what they believe in or ethnic peer groups they come from.